Bidwood Suites, Lower Kabete this week witnessed the gathering of ice-cream gourmands at the launch of Haagen Dazs official entry into the Kenyan Marekt.
If you must count calories, then this was not an event for you. The “Made in France” ice cream has continually offered new flavours with unmatched premium quality, creating that exceptional ice cream experience that goes beyond great taste.
The American ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York. Now, Häagen-Dazs has more than 950 outlets in 80 countries.
Correctly deducing that a large share of ice cream lovers in New York would be willing to pay for something they perceived as different, even evocative, and maybe better, Mr. Mattus came up with the name Haagen Dazs, wanting it to sound cold, clear, luxurious and Danish, notes The New York Times.
A growing economy and changing cultural tastes, experts behind the distribution of the Ice cream brand, Kalon Kapital Limited, say, is the reason the brand is making its entry into Kenya.
Global food brands are increasingly entering the Kenyan market to take advantage of the growing middle class.
“The ice cream market here is vibrant and growing fast — we want to be part of that growth,” says Arjun Patel, managing partner at Kalon Kapital.
Industry analysts say Haagen Dazs will face local competition including from US rival Cold Stone Creamery — which opened shop in Kenya in 2014.
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Most urban centres will sadly have to wait till next year to grab the intense sensory pleasure as Haagen Dazs products now retail in Nairobi, Nanyuki, Diani and Watamu.
The firm’s dairy-based ice cream comprises 45 flavours including Belgian Chocolate, Salted Caramel and Macadamia Nut Brittle, with word already that Kalon Kapital plans to introduce more flavours.
It will be incredible to watch whether the Kenyan market will follow suit like other markets worldwide where Haagen Dazs quickly gained a reputation as a dense, richly textured, luxury ice cream, and many serious eaters often willing to pay more for what they perceived as the best.
With Haagen Dazs, now Kenyan ice cream gourmands have a reason for their everyday made extraordinary. Surely, it’s about time!