Business owners, from their websites, will soon have the opportunity to chat with their clients using Facebook’s messenger.
Currently the messenger website plugin is in closed beta and brings quite a number of advantages. Not only is it familiar and simple to use, conversations started on business websites can be picked up and continued later across mobile devices or on the web.
Messenger currently has over 1.2 billion monthly users around the globe and boosts a steady growth, this translates to business exposing themselves to a wider reach than before. The application also supports features like bots that understand natural languages better than others in the market, rich media among others.
— Messenger (@messenger) November 7, 2017
It’s obvious that the basic features will be available when the plugin launches but be assured Facebook will keep on updating them as well as improving the experience.
Only one drawback that I noticed and I’m sure others have as well, the plugin will not be useful to businesses that offer tech-support services to their customers where they rely on ticketing systems. Hopefully this is a feature that Facebook is eyeing.
Of cause other chat systems will remain at the top of the list but not for long I think.
Currently the Messenger plugin is being trialed by companies like Air France, Aviva, Bodeaz, KLM, Mermaid Pillow, Total Activation etc.
— Royal Dutch Airlines (@KLM) November 7, 2017
Interested businesses that wish to trial the plugin out during beta can sign up here