SportPesa makes it as a finalist for two global awards under the category of Best Brand Activation involving Football for their campaigns with English Premier League giants, Everton FC and English Football League Championship outfit- Hull City FC.

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Hull City’s coaches first experience in Kenya back in 2016 in search of the SportPesa All Stars team was down to soccer development, sports tourism, happy timing and a perfect chance to take Kenya’s soccer talent to the world and beyond.

What’s Good Studios Africa was instrumental in capturing this monumental achievement, offering digital campaign solutions and startegies.

With a background in film and TV production and impressive track record working with global brands at advertising agencies, What’s Good Studios CEO, Tilo Ponder left the glossy world of Los Angeles’ Hollywood Blvd; and embarked on a series of trips to East Africa for a small NGO she and her husband/partner Cris Blyth had set up, called ‘GoodMakers Films’- offering their media expertise to community projects that empowered youth.  During one particular project in 2012, Tilo and Cris were recruited by a local ad agency to launch OLX in Kenya, which is when they set up What’s Good Studios— resulting in them training talented youths with a deep passion for film.

Due to market demand for culturally relevant content and digitally savvy youth demanding a mobile-first experience-  What’s Good Studios gave birth to What’s Good Live: Africa’s newest online urban lifestyle channel highlighting “What’s Good” in contemporary Africa.

“We are a creative studio and our company culture is core to who we are.  We foster an environment where we can work hard and play even harder” Tilo Ponder confines.

A year later, that brand activation campaign alongside the Everton FC in Tanzania has propelled SportPesa as finalists for two global awards under the category of Best Brand Activation involving Football for their campaigns with English Premier League giants, Everton FC and English Football League Championship outfit- Hull City FC.

A meeting with Premier League side Hull City (Tigers) coaches in Nairobi presents a dream come true for any journalist. That was my story last year. Two senior City coaches, Richard Naylor and Kris Blakeston are in Kenya attending games and training sessions and running their eye over the country’s top players.

https://www.instagram.com/p/BRFs0qJD-Qo/?tagged=sportpesaallstars

Tagging along with them is Andrew Stead who heads partnerships at the club. In 2008, Hull City won promotion to the Premier League, the top flight, for the first time in their history. This history was pride in these coaches meeting them at the SportPesa headquarters, with this move being seen as part of the build up to City playing a Kenyan select side in February next year.

Criss crossing the country, setting up cameras in Nairobi, Nakuru, Mombasa and other places, What’s Good Studios Africa team captures the magical connection soccer has. The coaches seelcted 50 players from the 16 Kenya Premier League teams that later headed for a training camp in Hull, UK. A squad of 16 players dubbed “SportPesa All Stars” was then selected to face a Hull City side before a return leg in Kenya. Pitching camp in Kasarani, to flying across continents to bring the action, What’s Good Studios Africa kept the nation up to date with the action.

“It is truly an honour to receive such a high profile recognition for our efforts to promote football development across various regions and using football to unite cultures as well as build careers. To receive, not one but two nominations speaks volumes about the work we put in to grow the game,” said SportPesa’s chief executive Ronald Karauri.

SportPesa is one of the three companies with two nominations in the awards which have 97 finalists comprising English Premier League clubs, charities, media companies, hospitality companies and gaming firms.

What’s Good Studios Africa shot the SportPesa All Stars anthem plus their campaign TV commercials during the Hull City campaign.