Beyond The Scenes: a Look into the Coke Studio Africa 2017 – Global Fusion Edition
Wyclef Jean in 2014, NE-YO in 2015, Trey Songz in 2016 and now in 2017, it is the Mega Platinum star Jason Derulo for Coke Studio Africa! #cokestudioafrica
Forget seasons. This year major announcement by Monali Shah, the Senior Content Excellence Manager for Coca-Cola Southern and East African Business Unit and Coke Studio Africa Project Director, was a huge surprise. With 2017 comes even new changes to the non-competitive show. This year Coke Studio has merged Coke Studio Africa and Coke Studio South Africa into one—bigger and better, Coke Studio Africa – 2017.
The show confirmed Jason Derulo as this year’s guest star set to feature on a special episode themed the Global Fusion Edition! The American Pop/R&B singer and dancer who is currently riding high with his latest banger ‘Swalla’ addressed media at the immaculate Sarova Stanley Hotel yesterday at the unveiling of artists he is set to collaborate with.
In attendance were the talented 11 African stars set to work with Derulo including Dela, Rayvanny, Bebe Cool, Mr. Bow, Falz, Joey B, Betty G, Jah Prayaz, Shekhinah, Locko and Denise.
“I am really excited to be a part of Coke Studio Africa 2017,” noted Jason Derulo at the press briefing, “I feel at home. I feel blessed to be in Africa at a time when African music is taking over the world. This is the right time.”
Bebe Cool brought some fun jokes at the briefing when he questioned himself why after 25 years of a musical career, he finally got his Coke Studio Africa shot. “I used to ask myself if it is because I am a Rasta or is it because am ugly and that is why Coke Studio have never picked me.” He added.
“But Jason Derulo us that you (holding his fist up to a journalist) and I can share a moment,” Cool added.
Shekhinah who hails from South Africa had tough moment after a comment she made pricked the journalists. “it is my first time in Africa and am grateful to be on this year Coke Studio Africa. I know am the least experienced but this is my second time in Coke Studio.”
The debate of recycling popular artists and how international artists are picked would haunt the organisers again: “the artists we pick are based on a consumer research we conduct. But that said, our doors remain open to any artist who wants to work with Coke Studio Africa,” Monali Shah replied.
Creative Director Tim Horwood on his second season promised a magical show: “Music is a process. It is organic. There is no formula in creating a hit song,” he said in reply to a question posted comparing hits made by international stars on the show over the years.
Music is the heartbeat and the soul of many diverse communities throughout Africa. From Bongo, to Kwaito, to Lingala and other genres across Africa, Coke Studio Africa is helping introduce these different musical styles to new communities for the first time, while maintaining a long tradition of Coca-Cola’s use of music to build its brands.
With production underway in Nairobi, the merger now increases the number of participating countries to 16, up from 11 in previous edition. This season will broadcast in more than 30 countries across Africa. The production now includes artists from South Africa, Rwanda, Angola, Zimbabwe, Togo, Madagascar, Mauritius, Kenya, Uganda, Tanzania, Nigeria, Ghana, Mozambique, DRC, Ethiopia, Cameroon.
Two of Africa’s hottest music producers: Masterkraft (Nigeria) and DJ Maphorisa (South Africa) will be tasked with producing all the African artistes and Jason Derulo, after which all the music will be performed and recorded live alongside Coke Studio’s highly talented house band. Last year, DJ Maphorisa produced music collaborations between Trey Songz and selected Coke Studio African stars.
Two of Africa’s hottest music producers: Masterkraft (Nigeria), who sadly could not attend the briefing since he was under the weather and DJ Maphorisa (South Africa) will be tasked with producing all the African artistes and Jason Derulo, after which all the music will be performed and recorded live alongside Coke Studio’s highly talented house band. Last year, DJ Maphorisa produced music collaborations between Trey Songz and selected Coke Studio African stars.
The new season is set to premiere in different regions from September this year and will broadcast in more than 30 countries across Africa.
Cover Image of the press briefing with Jason Derulo credited to Dala Fm Kenya.
Vincent Libosso1214 Posts
Vincent Libosso is a part time foodie, a keen events reporter, the entertainment kahuna and an expert at all things cool. Email email@example.com.