African Heritage House and Google Arts & Culture filled a train through the scenic route from Nairobi Railways station to the African Heritage House yesterday for the launch of the project.
From the curtly fashions of Versailles to the backdrop suburbs of Nairobi and the new Standard Gauge Railway (SGR) project, Google in collaboration with African Heritage House and Mcensal School of Fashion plus other renowned cultural institutions teamed up to bring a new virtual exhibition of culture, past, present and future in an explosive event.
From London, to Paris, Tokyo to Sau Paulo, New York to Nairobi, the launch allowed participants to explore everything from ancient silk road, to the courtly fashions of Versailles and the stories behind what we wear today.
For end users, it’s a cultural rabbit hole and research tool. For partners, it’s a way to reach a much wider audience with the world focus going into a digital village, furthering both their educational mandates and marketing objectives.
“The Google Arts and Culture platform will provide unlimited access to our world class collection of African artifacts through 3D technology, providing an outstanding experience to online visitors,” notes Alan Donovan, founder and director of the African Heritage House who is marking fifty-year anniversary. The house was on the verge of demolition with the constriction of the SGR project.
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Discover the stories behind clothing & fashion from Oman & East Africa! We are excited to announce today that we have joined the Google Cultural Institute @Googlearts and 173 renowned institutions from around the world exploring culture through fashion digitally online! Check out the video on our IG bio above. #WeWearCulture #Oman #zanzibar #digital #collection #fashion #culture #global #clothing #adornment
The event offered attendees a chance to experience the great fashion of West Africa and Africa under the choreography of Dorothy Oliech and the Mochez models.
“Google Arts and Culture platform is a wonderful opportunity to show and share our craft,” Linda Muthamia, lecturer at Mcensal School of Fashion noted in her address.
Amit Sood, director of Google Arts and Culture encouraged the participants: “browse the exhibition on your phones or laptops and learn about the stories behind what you wear. You might be surprised to find out that your jeans or the little black dress in your wardrobe have a centuries-old story. What you wear is true culture and more often than not a piece of art.”
With the app, Google Street View offers immersive experiences like virtual walkthroughs of museum collections.
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L'équipe de @parissurunfil en pleine action sur le terrain au #museedesartsdecoratifs ! Super dispositif #vr pour découvrir l'histoire des pièces emblématiques de la Mode réalisé en partenariat avec @googleartsculture. Merci pour la photo @culturezvous ? #paris #parisjetaime #musee #museum #google #googleart #gigapixelle #tiltbrush #wewearculture #cardboard #salondesboiseries @lesartsdecoratifs
Cover Photo credits: Lyra Aoko, captured by LensqueenKe