Morgan Heritage have announced an exclusive US stop in Austin, TX for the legendary South by Southwest (SXSW) Festival before taking off on their upcoming Avrakedabra World Tour.

  • Grammy Award winners Morgan Heritage heading to Austin, Texas for South by Southwest Festival
  • Appearances include official headlining show at Digiwaxx Showcase Friday the 17th

Following the recent unveiling of the upcoming Avrakedabra album cover through top-tier outlets Huffington Post and Yahoo! Music, Morgan Heritage have announced an exclusive US stop in Austin, TX for the legendary South by Southwest (SXSW) Festival before taking off on their upcoming Avrakedabra World Tour. Their SXSW appearances will be highlighted with an Official headlining set at Clearport ATX as part of the Digiwaxx Presents ‘The Blast Live’ showcase on Friday March 17th, which is also the official pre-order date for Avrakedabra.

Morgan Heritage sxsw 2017

The band will be arriving Thursday and staying through Sunday evening. Their headlining appearance at this year’s Digiwaxx showcase continues a strong legacy of headlining artists including Lil Durk, Gyptian, Charles Hamilton, Raekwon, and Ghostface Killah. With more appearances and performances lining up, Morgan Heritage has become the artist to watch at this year’s SXSW.

With many questions still looming in the air regarding their upcoming release, the appearance will provide an intimate opportunity for fans of the world-renowned 2016 GRAMMY Winners and Reggaeville Yearbook cover artists. The Royal Family of Reggae will be available for interviews, photo shoots, and more during their brief stint in the ATX. Surprise appearances are sure to be the word on the streets at this trendy festival, as Morgan Heritage continues to build anticipation for their upcoming release, Avrakedabra, as well as rekindle their fan base’s love for the acclaimed Strictly Roots.wgNetworks WATCH THIS: Kabaka Pyramid “Kabaka vs. Pyramid” Official Music Video

Very few artist have the ability to capture the imagination of an audience in today’s content driven society and the Iconic GRAMMY Award-winning Morgan Heritage have produced a two-part series into the making of the new album that has done just that for music lovers across the globe. Already garnering top-tier worldwide attention, Avrakedabra will be released on May 19th, 2017 with pre-orders going live on March 17th.

The album, which is their best work to date, will play host to some heavyweight featured appearances. With fellow SXSW showcasing artist Kabaka Pyramid and Dre Island leading the front for the younger generation, multi-GRAMMY Award-winning Ziggy Marley and Stephen Marley also lend their talents to the collaborative mix. GRAMMY, Emmy, and Dove Award-winning producer Shannon Sanders guides the group’s vision behind the mixing console. Avrakedabra will mark a new era for the group, as the main production team slimmed down to a power trio of Peetah, Mojo, and Gramps. SXSW Music Festival 2017 | Grammy Award Winners, Morgan Heritage Heads to Austin, Texas

Be sure to be on the lookout for Morgan Heritage at SXSW Music Festival and for more info on Avrakedabra in the coming weeks as the band gears up for the Avrakedabra World Tour.

Tour Dates:

March 17 – Austin, Texas – Digiwaxx Presents The Blast Live – Clearport ATX
April 1st – Oranjestad, Aruba – The Flip Flop Beach Festival
April 13th – Kampala, Uganda – Lugogo Cricket Oval
April 22nd – Tobago – Tobago Jazz Festival
April 27th – Le Ferme, Martinique – Ferme Perrine
April 28th – Le Gosier, Guadaloupe – Palais Des Sports Du Gosier
April 29th – St Maarten – Carnival Village 
May 3rd – Antwerp, Belgium – De Roma
May 4th – Oxford, England – O2 Academy
May 5th – Manchester, England – O2 Ritz
May 6th – Birmingham, England – O2 Academy
May 7th – London England – O2 Forum Kentish Town
May 9th – Paris, France – La Cigale
May 10th – Amsterdam, Holland – Paradiso
May 20th – Nassau, Bahamas – Thomas Robinson Stadium Carnival Grounds

Keep up with Morgan Heritage exclusive content, tour dates and more with the official fan community app, powered by TopFan. Download the app HERE and make sure to tune in to #LazeReggae today from 4pm ( 9amEST) as we unveil the journey towards the making of the the upcoming Avrakedabra album.